Referrals, introductions & fee-sharing

Session 6 in a suite of regulatory updates for 2024 the session will focus on the ways in which we can generate new business for our firm. When it comes to marketing there are a number of tried and trusted methods we can deploy – reputation, discounts, introductions from third parties, referrals from business associates – and there is much history behind ‘buying in’ a client by agreeing to fee-share with an introducer. What are the current rules around these methods?

Learning Objectives:

• What marketing methods we can deploy
• What the current rules are surrounding publicity
• How we can structure referral arrangements to our best advantage
• Can we still pay for a client referral?
• ‘Other firms are available’ - what, if anything, we must tell clients about their free choice of who to instruct