Shaun Jardine’s best practices for implementing a pricing strategy that reflects value for your firm, lawyers, and clients

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Empowering Law Firm Leaders is an interview series – hosted by Osprey Approach – that talks with experts across the legal sector to discover the mindsets, behaviours, skills, and digital tools that are needed to run a successful modern law firm.

In this conversation, Shaun Jardine – former CEO of a top 20 0law firm – shares his decades of experience to help you better communicate the value of your lawyers to win more new business, as well as implement value-based pricing to increase profitability across the firm.

Shaun Jardine, owner of Big Yellow Penguin and author of Ditch The Billable Hour!, joined me in episode three of our Empowering Law Firm Leaders series. In this conversation we discuss how legal leaders can reduce write-offs, improve work-life balance, and increase profitability.

In this conversation we cover:

  • The importance of business-thinking
  • Current legal leadership challenges and how to overcome them
  • How to improve employee engagement
  • What makes a good leader


Amy Bruce

Marketing Manager

Osprey Approach

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Shaun Jardine


Big Yellow Penguin Ltd

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